Volunteer Position Description

Role Title: Online Marketing Strategist Organisation: Darling Downs Environment Council (DDEC) Reports to: Coordinator (with collaboration alongside campaigns and media volunteers) Commitment: Flexible, approx. 3–6 hours per week (online/remote).

About DDEC

The Darling Downs Environment Council (DDEC) is a regional, grassroots, non-profit organisation that works to protect and restore the unique natural environment of the Darling Downs. We engage in community campaigns, policy advocacy, education, and practical conservation projects to ensure a thriving, sustainable future for people, wildlife, and landscapes.

Role Purpose

The Online Marketing Strategist will help strengthen DDEC’s digital presence and engagement. This volunteer role focuses on refining our online strategy, improving campaign reach, and supporting our mission to grow a vibrant supporter base through effective use of social media, web, and email channels.

Key Responsibilities

Develop and refine DDEC’s online marketing strategy to support campaigns and fundraising.

Design content and edit videos.

Identify opportunities to increase visibility, reach, and supporter engagement across digital platforms.

Analyse online metrics and recommend improvements.

Assist with targeted online advertising (e.g., Facebook Ads, Google Ads).

Collaborate with media volunteers to align messaging across online and offline communications.

Support development of email marketing flows and supporter journeys.

Provide guidance on website content structure, SEO, and user engagement.

Skills & Experience

Essential:

Experience in digital marketing, social media strategy, or related field.

Strong understanding of online engagement tools (social media, email marketing, analytics).

Ability to translate campaign goals into effective digital content strategies.

Strong written and communication skills.

Comfortable working independently and collaboratively in an online team.

Desirable:

Knowledge of environmental issues and community campaigning.

Familiarity with tools such as Mailchimp, WordPress, Canva, and Meta Business Suite.

Experience with small budgets for paid advertising campaigns.

What You’ll Gain

A chance to apply and build your digital strategy skills in a real-world community campaign setting.

Experience in the non-profit environmental sector.

Opportunities to connect with campaigners, media professionals, and community leaders.

The knowledge that your skills are directly contributing to protecting bushland, wildlife, and community sustainability in the Darling Downs.

Commitment

Flexible hours (3–6 hours per week).

Attendance at a weekly online check-in (Monday morning, 1 hour, fortnightly Tuesday afternoon 1 hour.

Availability to contribute during key campaign periods (flexible and negotiable).