EDM/Newsletter Writing Lead
Purpose of the Role
As the EDM Newsletter Lead for 4 Voices, you will oversee the planning, creation, and distribution of three monthly newsletters – for volunteers, donors, and internal team members. Your role is crucial in maintaining strong engagement with our community by ensuring timely, relevant, and well-designed communications. You’ll manage content gathering, layout, and delivery in Mailchimp, making sure each newsletter aligns with our mission and brand voice.
Key Responsibilities
- Content Coordination & Copywriting
- Collate and edit content for three separate monthly newsletters (Volunteer, Donor, Internal)
- Write clear, warm, and concise copy tailored to each audience
- Liaise with volunteers and staff to gather updates, stories, and announcements
- Ensure accuracy, consistency, and brand alignment in tone and style
- Design & Delivery
- Design and format each newsletter in Mailchimp using templates or custom layouts
- Segment mailing lists appropriately and test all emails before send-out
- Schedule and send campaigns on time according to the monthly content calendar
- Monitoring & Reporting
- Track performance metrics such as open rates and clickthrough rates
- Provide brief monthly updates to the Head of Marketing with key insights
- Suggest improvements to content or format based on audience engagement
Key Skills & Qualities
- Confident user of Mailchimp (and other CRM systems) for design, segmentation, and reporting
- Strong writing and editing skills with a clear, professional tone
- Organised, deadline-driven, and able to manage multiple streams of content
- Comfortable collaborating with different volunteer teams
- Passionate about clear, consistent communication and supporting women in crisis
Bonus Skills (Not Essential)
- Experience with email automation and A/B testing in
- Mailchimp (and other CRM systems)
- Familiarity with branding, layout, or basic visual design
- Ability to interpret email analytics and suggest improvements
If you’re interested in the role, please include a link to your Seek Profile in your application or email your resume/CV directly to Elisha@4voices.org.au
