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Operating for almost 50 years, Play Matters Australia aims to provide children with the best start to life by empowering parents and carers with the skills and confidence to guide and support their children's development through the fundamental act of play. All children have the right to play as stated in the United Nations Convention on the Rights of the Child, Article 31. Play Matters Australia’s ethos of recognising parents and carers as a child’s first teacher is embedded in our organisation's theory of change and underpins our programs, service design and delivery. We know that the first 1000 days are critical to a child’s development. A child’s successful attachment to parents and carers lays down the neurological foundations for lifelong learning.