Main activities • Creating an overall brand strategy for the organisation and working with the communications department to effectively communicate this to the general public and other external stakeholders • Planning, directing, and controlling policies and plans that attain specific image-related objectives that reinforce the overall position of products and services. • Developing and implementing a marketing, branding, and promotional program to stimulate demand for company products or a particular line of key products. • Using market research, product analysis, and customer feedback to recognise opportunities for advancing the brand across a range of products and categories.

Key skills • Brand management • Marketing research • People management • Stakeholder management

Internal contacts Chief Marketing Officer, Marketing department, Business Unit Heads, Function Heads, CEO

External contacts Marketing research agencies, External consultants

Typical experience 15+ years of experience in the marketing function with at least 10+ years in brand management