Tasks and duties

• Planning and preparing releases.
• Preparing and creating visual, audio and electronic media materials.
• Monitoring competitor activity.
• Planning, writing and making media statements.
• Managing enquiries from the public, media and other stakeholders.
• Maintaining the organisation's reputation by creating crisis management plans.
• Organising and hosting special events such as exhibitions or open days.
• Writing speeches and preparing visual aids for presentations or interviews.
• Planning and preparing online or printed materials for print, digital or social media.
• Building brand identity and public awareness of an organisation.
• Liaising with management on communication issues and strategies.
• Updating, coordinating and monitoring content and activity on social media platforms.

Public Relations Officers manage events, conferences, open days or functions. They supervise the preparation and creation of visual, audio and electronic materials for organisations. The role may also include strategic planning and research in to public perception and competition.