Develop and align TADSA’s on and off-line marketing presence with a particular focus on:-

• Website - Reviewing, updating and writing TADSA website content
• Search Engine Optimization (SEO) - Implement a range of techniques to get the website found on page one of a Google search
• Social Media - Update social media channels, implement strategies to encourage engagement (likes, shares and comments on our posts) and increase followers (Facebook, Twitter, and YouTube), and set, work towards and report on social media objectives and targets.
• Off-line Marketing - Identifying new opportunities for leaflet distribution
• Email Marketing - Develop a direct email plan and write audience specific (targeted) e-newsletters.

Develop and align TADSA’s internal and external PR & Communication strategy to raise awareness, build support and invite action including:

• Copywriting - Schedule, plan and write Volunteers and Supporters newsletters
• Attend activities and events with a view to reporting about them
• Write press releases and respond to media interest
• Develop a proposal to engage potential partners and sponsors.

Developing the TADSA photographic database by providing professional grade images of:

• Fundraising events
• Expos
• Volunteers at work, and
• TADSA project solutions (and ensuring that permissions have been granted).