Digital Advertising & Strategy Warrior (Volunteer from home)
The Orangutan Project
The Orangutan Project, the main brand under Wildlife Conservation International, relies on social media and digital advertising to acquire new supporters. This includes both organic and paid activities in the following platforms:
- Google Search/Ads
We allocate a generous budget towards these activities with the basic principal of increasing spend if our ROI exceeds 1.1 (per annum).
While each platform has it’s own unqiue characteristics in how people engage we aim for the following:
- Increase likes/followers
- Increase engagement (not within the scope of this role)
- Acquire donors through organic and paid methods
We require someone to assist in this process for some of these tasks that do not require daily monitoring and management. These tasks may include (but do not need to be limited to):
- The Orangutan Project
- Increase likes
- Experiment with Twitter/LinkedIn ads
- Review and help develop strategies for digital acquisition
- International Elephant Project and the International Tiger Project
- Increase likes
- Experiment with Twitter Ads
- Setup, manage and review ads on Facebook and Instagram
You can not apply for this role as it is no longer available.