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Digital Advertising & Strategy Warrior (Volunteer from home)

  • Location: Across: Sydney NSW, Melbourne VIC, Brisbane City QLD
  • Commitment: Regular - less than 6 months
  • Category: Animal Welfare
  • Time Required

    Minimum of 6 hours/week

  • Suitable for
    • Online & Remote Volunteers
    • Travelling Volunteers
  • Type of work
    • Fundraising & Events
    • Marketing, Media & Communications
  • Reimbursement

    Incurred expenses will be refunded

  • Requirements

    - Commercial Google Adwords experience
    - Commercial Facebook Ads experience

The Orangutan Project, the main brand under Wildlife Conservation International, relies on social media and digital advertising to acquire new supporters. This includes both organic and paid activities in the following platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google Search/Ads

We allocate a generous budget towards these activities with the basic principal of increasing spend if our ROI exceeds 1.1 (per annum).

While each platform has it’s own unqiue characteristics in how people engage we aim for the following:

  • Increase likes/followers
  • Increase engagement (not within the scope of this role)
  • Acquire donors through organic and paid methods

We require someone to assist in this process for some of these tasks that do not require daily monitoring and management. These tasks may include (but do not need to be limited to):

  • The Orangutan Project

    • Increase likes
    • Experiment with Twitter/LinkedIn ads
    • Review and help develop strategies for digital acquisition
  • International Elephant Project and the International Tiger Project

    • Increase likes 
    • Experiment with Twitter Ads
    • Setup, manage and review ads on Facebook and Instagram