Strategic Leadership – Guide BSAPAC's marketing strategies to support the charity's mission and goals. Brand Management – Develop and oversee brand visibility and consistency across all digital and traditional platforms. Digital Marketing – Lead online marketing initiatives including social media, SEO, and website content to engage wider audiences. Campaign Development – Design and implement marketing campaigns to promote volunteerism, events, and donations. Content Strategy – Oversee content creation for blogs, newsletters, and social media that align with BSAPAC’s values and voice. Partnership Building – Establish collaborations with external partners to enhance the charity’s reach and visibility. Volunteer Engagement – Work with the volunteer marketing team to empower and train members on promotional activities. Data Analytics – Analyse marketing performance data to optimise campaigns and improve engagement metrics. Public Relations – Manage public relations, ensuring positive and consistent media representation. Commitment to Charity's Mission – Passion for promoting Engage, Educate, Empower, and Enlighten, driving impactful change through marketing efforts.