Worthy Cause is a charity and social enterprise that operates New Grounds cafes and a cookie manufacturing operation to employ and empower marginalised and disadvantaged individuals through a structured 6-month employment program. Offering stable income, training, and counselling, we help our participants create the life they deserve.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to enhance brand positioning, grow awareness of our charity and charitable purpose and drive revenue growth. • Lead and mentor our volunteer marketing team (4-5 people), fostering a culture of purpose-driven creativity and excellence. • Oversee all aspects of marketing including digital, content, social media, PR, and traditional advertising. • Collaborate with cross-functional teams to align marketing initiatives with business objectives. • Analyse market trends and competitors to identify opportunities and threats, bringing these insights to our regular board meetings. • Manage the marketing budget effectively, ensuring a high ROI on marketing spend. • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. • Ensure brand consistency across all channels and touchpoints.

Key Skills and Attributes Leadership Skills: We need individuals who can guide, inspire, and lead our organisation towards achieving its vision and mission.

Commitment to Our Cause: Candidates should resonate with our core mission of leveraging business as a tool for societal change, especially in supporting and uplifting vulnerable individuals through our bespoke employment program.

Hands-on Involvement: We value board members eager to take an active role in the operational aspects of our organisation, bringing their expertise to guide our strategies and implementation.

Diversity and Lived Experience: Candidates from diverse backgrounds and/or those who can leverage their lived experience having experienced hardship, disability or disadvantage to inform the program are encouraged to apply for the role.

What We Offer:

• Impact: Make a real difference in the lives of individuals and communities.
• Networking: Build connections with diverse professionals and community leaders.
• Professional Growth: Enhance your leadership, governance, and strategic planning skills.

Commitment: Minimum 5 hours per week commitment. The ideal candidate will commit to at least 1 year in this role.

Join us in our mission to create lasting change. If you’re ready to contribute your expertise and insights, please send your resume and a cover letter detailing your interest in this role to rick@worthycause.org.au

Worthy Cause values diversity and inclusion, welcoming applications from individuals of all backgrounds.