We are seeking a Google Ads expert to provide support with managing our Google AdGrants and associated marketing data. The ideal candidate will have a working knowledge of Google Ads, Google Analytics, and SEO.

Your primary responsibility will be reviewing the setup of Biyani House’s Google Ad account, updating it with best practice ads, and providing some analysis of the results to identify patterns and trends that can help us improve the efficiency and usability of our website and Google Ads. You will also be asked to provide advice around improving our Google Ads accounts to maximise the ROI.

*Note: as a qualifying non-profit, Biyani House has access to up to AU$13,000 per month in search ads shown on Google.com. We do not have additional budget to increase this spend at this stage.

• Key Responsibilities:

• Review and analyse all aspects of current Google Ad campaigns.
• Create and optimise ad campaigns and paid search landing pages.
• Provide advice around optimising future ad campaigns to increase ROI.
• Optimise Google Ads to drive a variety of online marketing campaigns.
• Provide advice around optimising pay-per-click (PPC) campaigns to increase ROI.
• Provide advice around optimising display campaigns across multiple devices.
• Provide advice around developing PPC strategies to increase online visibility.
• Collaborate with the Board to create simple “how to” guides for creating future Google Ad campaigns.
• Provide templates and data updates for operational board reporting.

Qualifications and Skills

• A degree in digital marketing or a related business field; or 2+ years’ experience in managing Google Ads campaigns.
• In-depth knowledge of Google Ads and Google Analytics.
• An understanding of search engine optimization (SEO), search engine marketing (SEM), and keyword research.
• Highly desirable: certification in Google Ads and up to date with Google advertising best practices.
• Competency with using Microsoft Suite programs to produce reports and presentations.