For the full Position Description and details on how to apply, see the Out For Australia website.

Overview

This role is instrumental in maintaining a dynamic online presence, ensuring the website remains updated, and facilitating effective communication through social channels. The Digital Marketing Manager will work closely with key stakeholders to support content development, manage social media activities, and contribute to the success of digital advertising initiatives.

Responsibilities:

You will be responsible for:

Digital Marketing Strategy and Execution (30%)

• Creating comprehensive digital marketing strategies and campaigns that are aligned with OFA’s Marketing Strategy goals and objectives.
• Supporting the Digital Marketing requirements of multiple stakeholders, including assisting with the promotion of state events, Business Development Team opportunities, and broader OFA opportunities.
• Planning and executing social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Creating engaging content, monitoring social media trends, managing communities, and analysing social media metrics to improve performance.

Managing Online Presence (30%)

• Optimising website content, structure, and performance to improve organic search.
• Ensuring the website is regularly updated with relevant and current information.
• Spearhead the development of new website content to align with the organisation's goals and messaging.
• Collaborate with key stakeholders to ensure content accuracy and relevance.
• Implement necessary updates to maintain a user-friendly and engaging online platform.
• Conducting keyword research, implementing on-page and off-page SEO strategies, and staying updated with search engine algorithms.
• Community Management: Engage with the online community, responding to comments, messages, and fostering positive interactions.

Email Marketing (15%)

• Planning and executing email marketing campaigns to attract and nurture mentors and mentees. Creating segmented email lists, designing visually appealing emails, A/B testing campaigns, and analysing email performance metrics (open rates, click-through rates, etc.).

Analytics and Reporting (15%):

• Using analytics tools like Google Analytics, social media insights, and marketing automation platforms to track campaign performance, user behaviour, and ROI. Generating reports, analysing data, and providing insights to optimise marketing strategies and budget allocation.

General volunteer expectations (10%)

• Undertake an OFA volunteer induction and role onboarding.
• Understand and implement OFA’s strategy, vision and mission.
• Uphold our volunteer code of conduct.
• Assist with initiatives as required.