You will: Marketing Strategy – Developing and executing the marketing strategy, driving brand and digital growth leading to direct increase in charity revenue across managed and professional services portfolio.
Brand Management – Strengthen and elevate the charity's brand identity, formulate the brand hierarchies, and guide the team to successful execution of elevated brand awareness and positioning.
Go-To-Market – Work closely with the growth, development, and customer facing teams across all Chapters to develop and execute marketing plans using an integrated account-based marketing approach.
Digital Marketing – Manage the strategy, execution, and optimisation of digital marketing campaigns from planning, scheduling, segmentation, and audience building for digital campaign conversion optimisation, ensuring they meet or exceed KPIs, including conversion rates, engagement rates, and ROI. Collaboration – Collaborate with key internal stakeholders, working cross-functionally to deliver outcomes that align with the Charity strategy, the overall brand strategy, market perception, and crew experience.