Strategic Marketing and Communication Planning

• Develop and implement a comprehensive marketing and communications strategy that aligns with the organization’s goals and values. E.g. Newsletters, regular updates.
• Identify key target audiences (donors, volunteers, community members, etc.) and tailor campaigns to effectively engage them.
• Conduct regular market research and audience analysis to assess the effectiveness of communication efforts and identify new opportunities for outreach. Brand Management
• Ensure consistent and compelling branding across all communication materials, including print, digital, and social media.
• Uphold the organization’s brand guidelines and ensure all messaging aligns with the nonprofit’s mission, values, and voice.
• Develop and promote key messaging to strengthen the organization’s public profile and reputation. Content Creation and Management
• Write, design, and produce engaging content for various communication channels, including social media, newsletters, blogs, press releases, and promotional materials.
• Collaborate with program staff and other team members to highlight success stories, events, and impact-driven initiatives through compelling storytelling.
• Manage the organization's website and social media platforms, ensuring up-to-date content and engagement with followers. Media Relations and Publicity
• Build and maintain relationships with local, regional, and national media outlets to secure coverage of the organization's events, programs, and achievements.
• Draft and distribute press releases, media kits, and other materials to generate publicity.
• Respond to media inquiries and coordinate interviews or public appearances for key spokespeople within the organization.

Event Promotion and Campaign Management

• Plan and execute digital and traditional marketing campaigns to promote fundraising events, awareness initiatives, and other organizational activities.
• Work closely with the events team to ensure smooth integration of marketing efforts into event planning, including the creation of promotional materials and social media campaigns.
• Track the success of campaigns, measure key performance indicators (KPIs), and adjust strategies accordingly.