About Yogahood Australia Yogahood Australia is a non-profit yoga service organisation bringing the physical, mental, and emotional benefits of yoga to at-risk and underserved communities in Australia. Our Vision Yogahood Australia's vision is to see more people experience the peace, hope, and empowerment that comes from the practice of yoga. Our Mission As a non-profit set up to serve the wider community, our mission is to provide free yoga classes to at-risk and underserved men, women, and youth in Melbourne, Victoria and right across Australia in the future. Our Values Sustainable Service, Adaptability, Courage, Commitment, Respect, Community, Openness, Integrity

Reports to: General Manager Direct reports: None

Location: This is a remote role. The team uses G Suite, telephone and other digital platforms to undertake their roles.

Term: A minimum commitment of 1-year with possibility of extension; 5 hours per week.

Responsibilities:

Strategy:

• Develop key messages and high-level communication plans in-line with Yogahood Australia’s strategic direction and goals;
• Increase brand awareness and promote the organisation through targeted campaigns across traditional and digital channels, adhering to brand guidelines and key messages;Develop and maintain relationships with key stakeholders (media and the core team) to raise awareness of the organisation’s activity;
• Work with the Social Media coordinator (who reports into this role) to set the strategy and requirements of assets and scheduling of post across owned channels (Facebook, Instagram, LinkedIn, website);
• Identify target audiences and develop effective strategies to engage them (partners, donors, media, influencers and the wider yoga community).

Administration:

• Develop, manage and distribute a quarterly digital newsletter (through Wix);
• Develop and manage contact lists of stakeholders (media, influencers);
• Analyse reach and value of earned coverage, as well as the engagement across owned channels.

Qualifications: • Degree qualified in public relations, communications, marketing or similar.

Experience and Skills:

• Proven experience in a similar role;
• Experience using digital platforms such as Canva, Wix, ShoutOut, Repost, Buffer, Google Suite, and others;
• Experience in creating assets for print and digital collateral;
• Top-notch writing skills and storytelling prowess;
• Personal experience/practice with yoga (desirable);
• Experience / interest in the not-for-profit sector (desirable).