Tasks and duties

• Planning, developing and organising marketing campaigns to support business growth objectives.
• Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
• Conducting regular data analysis and measuring campaign performance against predefined metrics.
• Presenting regular reports to clients and stakeholders.
• Using consumer data to predict current and future consumer trends.
• Identifying new growth opportunities through market research.
• Developing and measuring Key Performance Indicators (KPIs).
• Optimising marketing campaigns for the highest return on investment.

Marketing Managers have strong analytical skills and a developed understanding of consumer psychology. They may work alone or manage a team of people and work in a broad range of industries.

They are responsible for a business’s marketing budget, and track campaign progress against marketing objectives and budget constraints.