Max Potential is an innovative youth leadership development program that has been running since 2003. As one of Australia’s longest-running youth development programs, Max Potential connects high school students with local community and business leaders who are trained as coaches. Over 22 weeks, participants engage in one-on-one coaching, experiential workshops and delivering a community service project that takes an entrepreneurial approach to meeting needs in their local community. The Max Potential program is a powerful two-fold approach that focusses on youth leadership coaching, and training community coaches to empower young leaders and a build a stronger community. Young adults are equipped with the knowledge, skills and tools they need to become confident and impactful leaders in their communities and beyond, enabling them to aspire to great heights. Community coaches acquire coaching skills that not only benefit the youth but are transferrable to various aspects of the coaches’ personal and professional lives.