Tasks and duties

• Creating a content plan and sharing it with the social media team.
• Overseeing content creation, or in smaller organisations creating content themselves.
• Monitoring social media channels at all hours of the day.
• Staying up to date with trending content formats and hashtags.
• Monitoring the mentions of the organisation in news feeds.
• Interacting with followers by responding to enquiries, comments and complaints.
• Using analytics and data to measure the results of social media activities.
• Presenting strategies and key results to the wider business.