Tasks and duties

• Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
• Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
• Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.

Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims. Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.