Your Responsibilities: 

• Implement and manage company Pay Per Click, SEO and Marketplace strategies.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with marketing goals.
• Monitor and administer web analytics dashboards, webmasters, reports and key reporting tools, and point out key areas of importance in accordance with marketing goals.
• Monitor, evaluate and improve search results & search performance across the major search channels.
• Some experience and understanding of long call keywords and geo-targeting.
• Work autonomously on developing Keyword optimization.
• Analyzing past and present Google traffic volume, and working with the Marketing team to develop strategies.
• Generate weekly and monthly PPC & SEO performance reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives.
• Understanding of current PPC and SEO industry benchmarks and anticipate trends.
• Perform link audits and identify improvement and new opportunities.
• Ability to audit competitors & identify new opportunities.
• Write sales focused ad copy that converts.

Required Skills and Experience:

• 3+ years’ proven experience working on SEM or SEO.
• Expert in Google Adwords
• Excellent analytical, organizational, project management and time management skills.
• Experience with website analysis using a variety of analytics tools including Google Analytics, Dashboards as well as internal reporting tools.
• Demonstrated experience in delivering ongoing results and driving measurable ROI.
• Results-driven focus.
• Basic HTML & CSS knowledge is an advantage.
• Experience in NFP sector is an advantage.