Job Description:

• Researching and implementing content recommendations for organic SEO success.
• Detailed monthly reporting, with a spin on solutions.
• SEO task setting and Content Coordination with Digital Content team.
• Assisting in the initial set-up of PPC campaigns with Google Ads expert.
• Knowing Google inside-out, so you can provide insights to help keep us ahead of the game.
• Understand on-page and off-page of search engine optimization for Google.
• Effective autonomous management of  monthly deadlines.
• Setup, manage and optimize campaigns on Google Adwords and YouTube.
• Analyse analytics to identify areas of opportunity and utilize conversion rate optimization tactics (i.e. A/B, split-testing etc) to squeeze as much ROI as possible out of each dollar spent.
• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
• Communicate effectively with and educate Account Managers who will relay to clients the strategies of the campaigns.
• Work on New business proposals, with well-researched and knowledgeable responses to client questions about SEO.
• Project management of new client sign-on's.
• Verbal communication with customers is essential.

**  Advertising Activities**

• Update Advertising campaigns following seasonal launch & promotional calendars: landing pages, ad copy, keywords, bidding.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Work on campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Generate ongoing weekly & monthly reporting, performance analyses and insights for clients.

Advertising under Facebook, You tube, Instagram, Linkedin • Update Advertising campaigns under direction of Client following seasonal launch & promotional calendars: landing pages, ad copy, keywords, bidding. • Track, report, and analyse website analytics and Social Media initiatives and campaigns. • Work on campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Optimize copy and landing pages for Paid Social Media marketing. • Generate ongoing weekly & monthly reporting, performance analyses and insights for clients.

Requirements

• Bachelors or Masters degree.
• Expert in Google Adwords Campaign.
• Experience with SEO tools such as Moz, Ahrefs, and SEMRush
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in SEO.
• Minimum of 6 months commitment required.