Brand & Communications Volunteer Location: Anywhere in Australia - Sydney preferred Hours:10 hours per week, minimum 6 month commitment

Position Overview: This is an exciting opportunity to join our dynamic Brand team and help explore new and inspiring content, influencer and partnership opportunities.

The Brand team leads AI Australia’s brand and communications strategies to ensure Amnesty maintains its profile as Australia’s leading human rights organisation and continues to attract, engage and retain supporters in order to maximise the organisation’s human rights impact.

The Brand & Communications Volunteer will work directly with the Brand Associate to assist in the design and implementation of influencer marketing activities, trial of media partnerships and emerging content formats, and content production for key communications platforms including Amnesty International Australia’s (AIA) website, in order to extend awareness and affinity of AIA’s brand to new and younger audiences.

You will have the opportunity to gain insight to the world of brand management in a major human rights organisation with access to individual coaching and mentoring.

Main Responsibilities:

• Working to a brief to write and publish blogs and key research reports to the AIA website
• Creating and sharing website content with Brand and Story and Content teams for organic and paid promotion opportunities
• Presenting opportunities for influencers, media partnerships and emerging content formats that are on brand and meet KPIs
• Managing the influencer, media and content partnership database
• Managing influencer relations including outreach, briefing, onboarding, gifting, activating and overseeing the content deliverables process
• Creating reports to evaluate influencer activations and website content performance

Essential Qualities, Skills and Experience:

• Student or graduate from a Marketing, Communications, digital media or related field
• Highly organised with attention-to-detail
• Strong written and verbal communication skills
• Strong proficiency with Excel, PowerPoint and Word
• Understanding of how to use social media platforms such as Instagram, Facebook, YouTube, TikTok and Snapchat to drive organisational / project objectives

This role also involves representing AIA in external communications and engaging in external relationships eg. influencers and media outlets.

Learning Opportunities

• Opportunity to build on your existing experience / studies in Marketing, * Communication, Digital Media or a related field through valuable hands on experience with a major human rights organisation
• Gain valuable insight and hands-on experience over an entire influencer engagement and relations process
• Develop the skills to strategise, produce, promote and analyse compelling website blog content for human rights campaigns
• Help drive communications activities that innovate the supporter experience and support Amnesty’s vision
• Mentoring and support from Amnesty International Australia staff to support ongoing learning, troubleshoot unexpected challenges and to prevent burnout

Diversity, Equality and Inclusion at Amnesty: We are committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At Amnesty International Australia, our values empower people to be themselves within an inclusive and supportive environment. We are a movement of people from all walks of life around the world. We intend to actively contribute to building a more diverse and inclusive team.

This opportunity within Amnesty International Australia is on a volunteer and unpaid basis. There is no intention to enter into an employment or legal relationship by either party in fulfilment of the duties as specified in this position description. By accepting this opportunity you agree to the above. If this role sounds like you please apply below with your CV and a brief cover letter addressing the following selection criteria questions.

Why are you interested in this role and what makes you think you would be a good fit for the role? Please tell us about your verbal and written communication skills, and a time in which you had to use those skills effectively to achieve an outcome. *Please tell us about your understanding and / or any experiences (paid or voluntary) using social media as a tool to effectively engage and communicate with others.

About Amnesty International Australia We are an independent, global movement that campaigns courageously for human rights for everyone. We’re ordinary people from all walks of life, using our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.

Please apply via our website