Position Title: Marketing & Communications Manager

Department: Marketing

Reports to: CEO

Classification: Committee

Direct Reports: Social Media Team, Marketing Assistant

Key areas of responsibility of the Marketing & Communications Manager

• Develop and implement marketing strategies that actively promote the Mustangs brand in line with the club’s strategic and commercial plans

• Collaborate in the development and implementation of new initiatives to enhance the profile and reputation of the Mustangs nationally and internationally

Overview of tasks

Marketing Strategy

• Implement and deliver The Mustangs Media and Communications Plan that complements the Mustangs overall strategic direction, brand, culture and values
• Implement and deliver the Mustangs media and communication requirements with regard to its major sponsors, stakeholders, competitions, participants, events, and all teams
• Develop and manage program to activate media and communication opportunities for their key major sponsors, stakeholders, including the players and coaches

Management

• End-to-end management of various communication channels including newsletters, website, social media, various publications, emails and other relevant media teams
• Plan, implement and manage the communication around all Mustangs activities, game day, training and other events as they arise
• Plan, implement and manage a wide range of media and communications opportunities which help to deliver The Mustangs Media and Communications Plan
• Responsible for end-to-end management of all marketing related platforms
• Lead and grow an enthusiastic marketing social media team

Events & Promotions

• Prepare and implement the communications strategy that leverages the Mustangs events to maximise the publicity and awareness of the event and the Mustangs
• Develop a player media utilisation strategy to ensure players are factored into media opportunities

Reporting

• Undertake all data analysis and reporting functions and on a monthly basis to keep the CEO & Committee informed of progress to approved strategy and budgets, including monthly statistics of advertising and marketing campaigns
• Review monthly marketing budget reports and forecasts against social media release schedule

Core Competencies

• Qualified and experienced marketing professional with a sports and/or brand marketing background
• Demonstrated competency in modern, results-driven marketing communication skills
• Experience in a leadership role
• Strategic, influential with a collaborative mindset
• Experienced user of Microsoft Office (Word, Excel) and Google Suite (Docs, Sheets, Gmail)
• Advanced knowledge of digital and social platforms