Key responsibilities/scope

• Define the objectives we want to achieve for each Ambassador
• Work with other members of the team to ensure our marketing plans and campaigns are coordinated with Ambassador activities so that our Ambassadors are being used effectively and efficiently, driving the right consumer awareness and engagement with The United Project
• Ensure that our Ambassadors are both informed and comfortable with The United Project purpose and activities
• Define a personalised activity plan for each Ambassador based on the Ambassador’s brand, connection with mental illness
• Ensure that each Ambassador’s activity plan is delivered
• Work with our PR/Media representatives to coordinate media opportunities for The United Project.
• Facilitate discussions with the Ambassador’s management/PR team (if relevant)
• Prepare content and work with our creative team (designers, etc) to prepare material for Ambassadors to post
• Ensure that the Ambassadors actively support and reference The United Project on social media and in the media, whenever possible, and
• Ensure that our Ambassadors are kept informed about how The United Project is going, and that they feel part of the team.