Leadership of the demand generation for the Group Development and execution of strategies for lead generation, and customer acquisition campaigns Development and execution of engagement, and retention strategies Deep understanding of demand, lead generation strategies Demonstrated ability to establish and maintain effective relationships with a broad range of internal and external stakeholders; Thorough knowledge and demonstrated experience of event management processes including audio-visual and technical aspects, along with the ability to explain these to others; Creativity with good understanding and development of marketing material Experience using digital marketing and event platforms such as Mail Chimp, Survey Monkey Eventbrite, Adobe creative suite and social channels Advanced copywriting skills.