ABOUT LYF Now in its 13th year of operation, Leading Youth Forward (LYF) is a completely volunteer-run organisation which provides a structured mentoring and development program to around 80 at-risk Perth teens in years 7 to 10. Teens are carefully matched with a mentor typically aged between 22 - 39, who provides one-on-one support and encouragement to build confidence, nurture personal growth and positively influence their teen at a critical stage in their life. We run five teen events a year, including one weekend-long camp and four ‘Big Days Out’.

ABOUT THE ROLE The Publicity Manager is responsible for generating publicity for LYF and undertakes a range of communication activities to maintain and increase LYF’s public profile, reputation, and stakeholder engagement. They let the wider community know what we do, how awesome we are at doing it and where we need help. There are so many facets to LYF and each of them needs to be highlighted throughout the year - from our mentors, to the teens themselves, and all our awesome sponsors and supporters.

Key duties • Plan, schedule and execute the publicity and media strategy • Website management and maintenance • Manage LYF’s social media (Facebook, Instagram, LinkedIn, e-Newsletters) for recruitment, promotion of volunteering / fundraising events, and general content throughout the year • Support the development of the annual report • Work with the Vice President on getting publicity approved photos • Participate in reputation management • Raise a positive public profile for LYF to promote our aims, objects, and achievements in the community • Support recruitment of volunteers, teenagers, and strategic partners • Create external and internal communications to recruit and retain volunteers and build the organisation’s profile • Recommend publicity strategy to form part of overall strategic vision and mission • Attend monthly committee meetings

Qualities • Time management • Dedication and commitment • Great communications skills (written and oral) • Risk and reputation management • Social media and / or graphic design skills • Planning and logistics

This role is perfect for you if… • You have a passion and /or experience in any of the following: Marketing / Public Affairs / Publicity /Events / Media / Journalism / Photography / Commercial Media • You have no experience in any of the above, but you are a keen bean, and you run a pretty mean social media account • You can assemble and lead a team of people and are capable of delegating tasks • You have a creative eye and love making things on Canva • Have a genuine will to make a difference to the lives of at-risk youth