Social Media Officer
Green KarmaKey responsibilities
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Knowledge and understanding of Green Karma's mission
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Knowledge and awareness of creating content for a not for profit organisation
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Being able to distinguish between content that is appropriate for not-for-profit organisations vs. commercial organisations
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Design and implement social media strategy to align with our goals
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Generate, edit, publish and share engaging content twice a week and monitor SEO and web traffic metrics
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Advice on improving our presence on SM to the Green Karma committee
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Organize/attend meeting when required in relation to SM and our promotional activities
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Other duties consistent with the position where required and/or requested by the board from time to time
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Collaborate with other teams like marketing, sales and customer service to manage needs and our actions
Selection criteria Essential
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Proven work experience as a Social Media Officer
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Passionate about health and the environment
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Understanding of the food security issues, public health and/ or broader environmental issues.
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Hands on experience in content management
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Excellent copywriting skills
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Ability to deliver creative content (text, image and video)
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Solid knowledge of SEO, keyword research and Google Analytics
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Knowledge of online marketing channels
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Familiarity with web design
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Excellent communication skills
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Analytical and multitasking skills