About the Role

Our ideal candidate will have proficiency in developing and executing marketing campaigns while managing and inspiring a team. You will be comfortable with day-to-day marketing endeavours, as well as long-term strategy, thriving with tight deadlines and changing needs. We’re looking for an experienced and adaptable marketing manager who is hungry to do this and more, as we have an ambitious agenda to deliver against this year and to this end. If you are a people-person who loves the worthwhile challenge of building a brand, we would love to hear from you. This is a crucial role to elevate a deeper connection with our customers and drive our brand forward.

Objectives of the Role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Evaluate customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and oversee analytics reporting across multiple platforms and obtain key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Roles and Responsibilities:

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

About you:

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Experience with developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with a good eye for creativity
• Experience with marketing automation and CRM tools