Mood Active is a not-for-profit association based in Sydney.

We provide low-cost group exercise programs for those aged 18-85 that are wanting to improve their mental health, and our vision is to see more Australians using exercise to improve their mental health.

We are looking for an SEO Specialist to join our Marketing Team and help us with digital website content, maintenance & improvement of the functionality of the website, and improvement of search visibility.

Key Responsibilities

• Manage content updates to MoodActive website
• Provide recommendations to the Management Team and develop the overall SEO strategy and drive on-page optimisation
• Collaborate with the Management team to drive initiates for site and content
• Drive the evolution of a strong and innovative digital experience, balancing quality, innovation, business impact, and strong customer experience
• Utilise analytics to make data-driven decisions to increase our organic presence and improve business KPIs
• Define and accomplish significant impacts to the business and customer – in both quantitative (e.g. incremental revenue) and qualitative (e.g. participant satisfaction) measures
• Develop and implement strategies to increase brand awareness and drive participant acquisition, conversion, and retention
• Analyse competitors to identify strategic opportunities
• Keeping up to date with online market trends
• Evaluate & optimize the performance of all website activity, with monthly reporting and performance recommendations.
• Work closely with the Marketing Manager & IT Manager, devise strategies to drive online traffic to the company website; track conversion rates, and make improvements to the website. We currently use WordPress

Essential Experience

• 2-3 years of experience in marketing, communication, or related field with a particular focus on online marketing
• Bachelor’s degree in Marketing, Communications, Digital Marketing or a related field
• Proven track record of success driving strategy and execution with examples of organic search optimization
• Demonstrated experience in designing and implementing strategies to drive online traffic to organisations’ websites, promotions, and campaigns

Essential Skills

• Extensive experience with web analytics platforms, such as Google Analytics, Google Search Console, SEMRush, AHrefs or similar
• Some understanding of web technologies such as HTML and PHP
• Experience in managing SEO and Website analytics
• Excellent written and verbal communication skills
• Strong planning and organisational skills
• Strong interpersonal skills; driving best in class processes, behaviours and practices
• Strong partnering & collaborative skills to drive overall web performance

Desirable

• Experience as an SEO Specialist, particularly in the community services or health sector