The Royal Society for the Blind (RSB) is ringing in a new era, announcing an organisation-wide re-brand to ‘See D!fferently’. After more than half a century being known as the Royal Society for the Blind, our new name and brand better reflects our primary purpose: providing people who are blind and vision impaired with a new perspective on life. With more than 7,000 clients, See D!fferently is the leading provider of low vision services in South Australia, offering everything from assistive technologies to guide dogs. We also help those with low vision gain employment, seek counselling and proe peer support.